Brand creates classic

Polaroid Corporation, founded on Edwin H. Land's belief that consumer markets should be created around inventions generated by scientific research, is a world leader in instant photography. The company manufactures and sells more than 50 types of film and more than 100 cameras and instant camera accessories. Instant photography products, since their 1948 debut, have consistently provided the bulk of Polaroid's income. Other operations, which the company announced in early 1999 that it may jettison, include sunglasses, graphic arts, glare-reducing polarizers, and holography.

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About the Polaroid Brand
Our story says it all. Polaroid has been a trusted global brand for 80 years and is best known for pioneering instant photography since Edwin Land first conceived of the instant camera in 1943. We embrace the nostalgia inherent in our past, allowing us to embrace old technologies through new technologies and beyond.Today we celebrate our heritage and bring it forward through our products, services and brand promise. We are committed to delivering instant gratification that connects the world through sharing.  In fact, we consider ourselves to be the original social sharing brand.
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